The Crossing Church
Passionate about sharing about Christianity, The Crossing Church is determined to reach out to young adults on social media with educational and edifying content.
By harnessing my strength in marketing, I volunteered to curate content for the church's social media, which includes design and copywriting. The style of design and writing was adopted based on the social posts with the most engagement among competitors and our older posts. By analyzing the social media performance, we have continuously improved the content of our posts and launched new initiatives that has helped grow our following from 0 to over 1000 today.
From the start of 2022, I have officially taken over the role of the social media ministry lead and am in the midst of revamping our brand and social media strategy, while managing a group of 4 designers.