Out & Ink Temporary Tattoos

Determined to display their expertise in inking, Out & Ink Temporary Tattoos participated in the month-long Inktober 2019 challenge.

The key challenge for this project was driving brand trust. There is an inherent perception that small brands have limited experience and skills, and people are likely to stick to brands that they are confident in.

The opportunity was to help consumers feel confident in trusting our brand with their temporary tattoo needs. As a team of artists, we were agile in developing a series of jagua tattoos based on the Inktober prompts. We posted new tattoo designs for 30 days straight and this garnered traction on our social media and pop-up events.